First the foundations, then the building

A DNA audit – how does it work?

Consistent, impactful communication starts at the core. But getting that core right requires more than just gut feeling. During a DNA audit, we dive deep into your organisation together to clarify who you are, where you want to go, and how best to translate that into communication.

We start with the fundamentals

Your pitch, mission, vision and values. What do you say about your company today – and does that still match who you really are? From there, we map out the target groups: who are your dream customers today, and who do you want to reach tomorrow? Your ambitions are also addressed, with concrete short-, medium- and long-term targets.

Mapping out your communication

Next, we take a critical look at your current external communication. What are you already doing today, both internally and externally? Which messages should we be conveying? Which actions and tools should we be using? And above all: what is already working, and what could be improved? By bringing all this together, we help you set clear priorities.

Strategic plan

The result is a strategically sound plan, translated into concrete actions with deadlines. This is how you turn communication into a targeted lever for growth and impact.

What you’ll get from us: the audit report and an action plan. Then you’ll be ready to hit the ground running (and we’d be delighted to help).

Book your communications audit here.